Building a Product Management Data Strategy

As digital technologies and customer interactions throw off more and more actionable information, product teams need to think through their data strategy.

Join Eric Boduch and Michael Peach for an interactive discussion on what data strategy means to product teams, and how with the right analytics they can:

  • Define and understand user cohorts and segments based on both demographic information and product usage
  • Map and measure specific user paths through an application
  • Bring together quantitative usage analysis with qualitative feedback to guide the product roadmap and feature prioritization

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