Data-driven User Guidance & Guidance-driven User Analysis

Users don’t read the manual. This is not a new problem, but in the world of SaaS and recurring revenue it is a much more significant one. Customers that struggle with usability issues, or can’t become proficient with your product are likely to churn.

One of the ways to address the challenge is to make as much of the user guidance part of the UX as possible. However, the best guidance isn’t just "in-app", it’s "in-context". It uses all of the available user insights to engage the user with the most relevant help. In this whitepaper you will learn:

  • How to leverage user context for in-app help content and targeting
  • The UX risks associated with un-filtered in-app guidance
  • Measuring real outcomes from the help you deliver

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State of Product Leadership

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