The Power of Effective Onboarding

Who owns user onboarding? Should it be tailored for different user segments? Does onboarding even matter?

We asked 150 software companies about how they onboard new users into their applications. The results were surprising. This paper summarizes the key findings from our onboarding survey including:

  • 4x higher growth and profitability for companies with the most effective onboarding programs
  • The most significant onboarding challenges that companies face
  • The critical role of the product team in driving onboarding success

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State of Product Leadership

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